Business magazines tend to be extremely dry and boring in their reporting. Bloomberg Businessweek is different. It isn’t just dry numbers and interviews with the old white men in the blue chip industries.
Since 2009, when Bloomberg L.P. bought BusinessWeek and Bloomberg Businessweek was born, the magazine has turned a stodgy business journal into a weekly view into the new burgeoning economy. That magazine consistently features interviews with heads of tech startups as well as those influencing the old industries. Unlike most business magazines Bloomberg Businessweek isn’t scared of including women and nonwhites as well as coverage of developing markets.
On top of all that the design of Bloomberg Businessweek is extraordinary. Gone are boring bar charts with little illustration. The art department seems to be allowed to go wild and it fills the magazine with excitement.
For someone like myself, not involved in finance or any major industry, Bloomberg Businessweek is a good weekly read to stay abreast of what is going on in the part of the world.